The Design Language of Brands

Popular Culture · 10 questions

The Design Language of Brands explores documented logo-design history and advertising concepts.

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1. Who designed Apple's colorful apple logo, introduced in 1977?

   1. Paul Rand
   2. Raymond Loewy
   3. Milton Glaser
   4. Rob Janoff
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   D) Rob Janoff

2. Who designed Nike's Swoosh mark in 1971?

   1. Lindon Leader
   2. Carolyn Davidson
   3. Frank Mason Robinson
   4. Rob Janoff
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   B) Carolyn Davidson

3. Which company employee suggested the Coca-Cola name and wrote it in Spencerian script?

   1. Frank Mason Robinson
   2. Haddon Sundblom
   3. Asa Candler
   4. John Pemberton
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   A) Frank Mason Robinson

4. Which designer created IBM's striped logo, introduced in 1972?

   1. Herb Lubalin
   2. Saul Bass
   3. Paul Rand
   4. Lester Beall
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   C) Paul Rand

5. Which designer created the FedEx logo in 1994?

   1. Milton Glaser
   2. Rob Janoff
   3. Lindon Leader
   4. Carolyn Davidson
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   C) Lindon Leader

6. Which advertising agency created Volkswagen's 1959 “Think Small” campaign?

   1. J. Walter Thompson
   2. Leo Burnett
   3. Ogilvy & Mather
   4. Doyle Dane Bernbach
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   D) Doyle Dane Bernbach

7. Which architect designed the golden arches for McDonald's early restaurants?

   1. Stanley Clark Meston
   2. Eero Saarinen
   3. Louis Sullivan
   4. Frank Lloyd Wright
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   A) Stanley Clark Meston

8. Which artist designed the Chupa Chups logo in 1969?

   1. Salvador Dalí
   2. René Magritte
   3. Pablo Picasso
   4. Joan Miró
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   A) Salvador Dalí

9. What brand architecture uses one main brand name across different products?

   1. Endorsed brands
   2. Branded house
   3. Sub-brand architecture
   4. House of brands
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   B) Branded house

10. Which method compares two advertising headlines to measure which performs better?

    1. Brand positioning
    2. Market segmentation
    3. A/B testing
    4. Focus group research
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    C) A/B testing